Formulas

You inspire us and BOLDIFY is committed to creating products to empower you to own your narrative. That means stylist approved innovative products with quality formulas that deliver results, clean ingredients, and bold packaging all at an aﬀordable price.

WE ARE HAIRCARE FOR THE BOLD

Our BOLD COMPLEX is a proprietary blend of 6 well-researched hair loving ingredients to deliver the building blocks for healthier, fuller, and more voluminous looking and feeling hair with every wash:

AMARANTH - a multi-functional ingredient that enhances hair’s structural integrity by increasing the diameter of individual hair fibers, reduces friction between the strands allowing for more bounce, and improving manageability to help prevent damage.

AMINO ACIDS - are molecules that link together to form proteins and reinforce weak hair for visibly shinier, softer, smoother and more resilent to damage caused by things like the weather, brushing, or styling.

BIOTIN - also known as vitamin B7, this ingredient is known for supporting hair growth by nourishing and strengthen the hair and follicle.

PRO-VITAMIN B5 - infuses lightweight moisture while providing softness, and shine to strands.

COPPER PEPTIDE - know to promote a healthy hair growth cycle while promoting thicker-looking and feeling hair.

HYDROLYZED VEGETABLE PROTEIN - utilizing pea, rice, or quinoa protein in our formulas, they strengthen hair, improve moisture retention and elasticity while giving hair fullness.

An elevated, fresh, and mood boosting fragrance with notes of bergamot, sage, jasmine, apple, and honeydew. We've partnered with an industry leading fragrance house to create a vegan fragrance with all in mind, even sensitive skin, utilizing low-allergen notes, 6 upcycled ingredients from juice and paper production, reduced water consumption and carbon emissions during production and on-going conscious practices to uplift you and the standards in our industry.

TOP NOTES: Bergamot, Greenery, Sage
MIDDLE NOTES: Jasmine, Sea Salt, Apple, Honeydew
BOTTOM NOTES: Patchouli, Amber

You have enough to worry about which is why we’ve done the heavy lifting to keep the good ingredients in and the -iﬀy ingredients out of our formulas. Leaving you with peace of mind and focus on what really matters, like when wash day is. Our formulas are clean, color-safe, SLS/SLES, paraben, and phthalate-free, follow EU ingredient standards, are vegan* and cruelty-free. Each product features a thoughtful complex to address your hair needs, low-allergen fragrance, and is dermatologist tested. (*our Hair Boost Serum contains silk proteins but we are working on a vegan formula).

We've shared what is and isn't inside our formulas but how do we get there? We listen to our team, customers, and review the market for opportunities and create a concept. Working with our award-winning manufacturers, we take our time to thoroughly develop and test formulas.

With every new launch, we ask ourselves the following questions:

Does this answer our customers needs?
How is this diﬀerent from our existing brand oﬀering?
How is this diﬀerent from what the market is oﬀering?
Is this innovative or better than what the current marketplace has?
How? Does it really work?
And lastly, are we proud of this product?

Once we approve our formula submission and packaging, we go through deligent safety testing to make sure you feel conﬁdent in using our products.

If you have questions, feedback, or want to chat formula, feel free to reach using our contact form.

OUR COMPLEX

OUR FRAGRANCE

NO -IFFY LIST

OUR DEVELOPMENT PROCESS

DISCOVER OUR BOLD PRODUCTS

Best Sellers

Featured Blogs

OUR COMPLEX

OUR FRAGRANCE

NO -IFFY LIST

OUR DEVELOPMENT PROCESS

DISCOVER OUR BOLD PRODUCTS

Shop the look

Choose Options

Social

Edit Option